About move

About move

Whoever you are, you are the right fit.

move is filled with real people; people just like you. And whoever you are, you belong here.

About move

Real people. People just like you.

move is filled with real people, and whoever you are, you are the right fit. Here is how we show up for you.

Whoever you are, you are the right fit.
MOVE is filled with real people; people just like you. Our movement creates energy and is a hub of activity. We will work with you and for you, to connect our community to physical activity and movement, becoming healthier and happier together throughout every stage of life.
We create unique experiences.
MOVE will create exciting and unique experiences for both you, as our customers, and our staff. We will deliver results and rewards to our MOVE family.
We are interested in you.
Starting on the path to a healthier lifestyle can be a daunting prospect but our team of move experts are interested in you. We understand that not all fitness goals are the same. We will listen to what success means to you.

A healthy lifestyle is a foundation to a happy life, with each workout another brick in that foundation.

Our promise

We are rooting for you.

We are your cheerleaders.
We are here to make sure our customers have the means to build the strongest foundation possible. Not through shortcuts and false promises, but with the support, care and attention of our professional staff. We are rooting for you. Together we move.
We genuinely care.
We genuinely care about the health of all of our community.
Join our movement.
Join us in our movement, our purpose to help our community to move more every day and our vision to inspire and create opportunities for the people of Trafford to move more and live longer, healthier, happier lives.
What we stand for

The reason move exists.

Everything we do comes back to these three things.

Our Vision
Inspire and create opportunities for the people of Trafford to move more and live longer, healthier, happier lives
Our Purpose
Move more everyday
Our Strapline
Together we move
Our board

The people who govern move.

Our Board provides strategic leadership, oversight and constructive challenge, ensuring Trafford Leisure is well governed, financially sustainable and focused on positive outcomes for our communities.

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Fields of expertise
Public healthFinanceBusinessLocal governmentSportPropertyPeople leadershipMarketingCommunity

Board leadership

Lori Hoinkes
Lori Hoinkes
Chair of Trafford Leisure
Chair

Lori is Chief Executive of Manchester Central Convention Complex, where she leads the organisation's strategic vision and its delivery of economic, social and environmental value for Manchester.

Her career spans strategy, business growth, sales, marketing, engineering, facilities management and health and safety. Before joining Manchester Central, Lori was Chief Growth Officer and Managing Director at Montgomery Group and worked with the Mayor of London on the strategy and delivery plan for the Park Royal Industrial Area. Earlier in her career, she trained as an engineer in the Royal Canadian Air Force and spent 15 years working in manufacturing.

As Chair, Lori leads the Board in providing effective governance, strategic direction and oversight for Trafford Leisure.

Helen Rose
Helen Rose
Senior Independent Director (SID)
Senior Independent Director

Helen is a Chartered Director, a Fellow of the Institute of Directors and the founder of Helen Rose Consultancy Ltd. Through her consultancy, she provides procurement advice and strategic business support to organisations in the leisure and hospitality sector.

Helen brings extensive executive and non-executive experience across leisure, property, education and the public sector. Her previous roles include senior leadership positions at De Vere Hotels & Leisure plc, where she oversaw commercial services, procurement and operations across a national leisure portfolio.

Helen also serves as a Non-Executive Director with NWUPC, supports senior leaders as a mentor and contributes to education governance. As Senior Independent Director, Helen provides independent support and challenge to help strengthen the effectiveness of the Board.

Our directors

Ten directors
Helen Gollins
Helen Gollins
Member, Health, Wellbeing & Safeguarding SC
Appointed by Trafford Council

Helen is Director of Public Health for Trafford, leading work to improve health and wellbeing and tackle health inequalities across the borough.

Helen works closely with health services, local government and community organisations to develop prevention-focused programmes that support healthier lifestyles and stronger communities. She joined Trafford in 2014 and has held a range of senior public health roles, including contributing to Trafford's public health response during the COVID-19 pandemic.

Helen brings valuable expertise in population health, prevention and addressing health inequalities to the Board.

Richard Roe
Richard Roe
Member, Finance, Audit & Risk SC
Appointed by Trafford Council

Richard is a member of Trafford Council's Corporate Leadership Team, with strategic responsibilities across areas including economic growth, development, housing, planning, highways, transport, community safety and leisure provision.

Working with Trafford Council since 2010, Richard has extensive experience in regeneration, sustainable growth, public services and partnership working. He also serves as a Non-Executive Director of GreaterSport.

Richard brings strong knowledge of Trafford, local government and strategic place development to the Board.

Jashen Preet Josson
Jashen Preet Josson
Chair, Finance, Audit & Risk Subcommittee
Chair of the Finance & Audit Subcommittee

Jash is the founder of JC Advisory & Consulting, where he advises boards and business owners on strategy, finance and complex project delivery.

He has more than 20 years of corporate experience, including roles with EY, private equity and leading financial institutions. Jash holds a CFA qualification and a BSc in Economics from the London School of Economics.

Alongside his professional work, Jash is a Level 2 badminton coach and supports community sport programmes across Trafford. He brings extensive financial, commercial and strategic expertise to the Board.

Dr Yvonne Burke
Dr Yvonne Burke
Chair, Health, Wellbeing & Safeguarding SC

Yvonne is a GP at Boundary House Medical Centre and a Clinical Advisor working to reduce physical inactivity across Trafford.

She founded the Trafford Walking for Health scheme, which works with local volunteers to promote community walking groups linked to GP surgeries throughout the borough. Having initially trained as a surgeon, Yvonne later moved into general practice and became a Member of the Royal College of General Practitioners in 2004.

Yvonne brings valuable insight into community health, prevention and the important connection between healthcare, leisure and physical activity.

Catherine Wilks
Catherine Wilks
Chair, Commercial, Partnerships & Growth SC
Chair of the Commercial, Partnerships & Growth Subcommittee

Catherine is a Client Partner at Slalom, a consultancy supporting organisations with strategy, technology and business transformation.

She has extensive experience in data and analytics, including leading teams and delivering projects focused on data strategy and business intelligence. As a Trafford resident and a user of Trafford Leisure's services, Catherine also brings valuable insight from a customer perspective.

Catherine is passionate about fitness and wellbeing and enjoys running, strength training and yoga.

Lora Fachie
Lora Fachie
Member, Health, Wellbeing & Safeguarding SC

Lora is a Paralympic cyclist and world champion who has represented Great Britain on the international stage.

Competing in tandem track and road cycling, Lora has won multiple world titles and Paralympic medals. She is also a passionate advocate for inclusion and accessibility in sport, working to promote physical activity and encourage people of all abilities to lead active, healthy lives.

Lora brings elite sporting experience and valuable insight into accessibility and inclusive participation to the Board.

Rachel Alves
Rachel Alves
Chair, People, Remuneration & Governance SC
Chair of the People, Remuneration & Governance Subcommittee

Rachel is a senior people leader with 20 years of experience specialising in reward, pay and benefits across the private and not-for-profit sectors.

Her expertise includes employee engagement, organisational transformation and pay market insight. As a local resident, Trafford Leisure member and user of its services, Rachel also brings valuable customer and family perspectives to the Board.

Rachel has a strong interest in health, wellbeing and sport and is a running coach for local community running clubs.

Liz Lavelle
Liz Lavelle
Member, Commercial, Partnerships & Growth SC

Liz is the founder and Director of Piquancy Strategy Ltd, a consultancy specialising in brand insight and growth strategy.

She has extensive experience helping organisations and national brands develop clear positioning, strengthen customer engagement and achieve sustainable growth. Liz previously founded the brand insight and strategy consultancy PDIQ Ltd, which became part of Dentsu in 2018, where she subsequently served as Chief Consulting Officer.

Liz brings significant expertise in brand strategy, marketing communications, customer insight and business growth to the Board.

Cllr. Eve Parker
Cllr. Eve Parker
Member, Commercial, Partnerships & Growth SC
Appointed by Trafford Council

Eve is a Trafford councillor and a university lecturer at the University of Manchester, where she teaches and researches issues relating to gender, social justice and global development.

Earlier in her career, Eve worked for an international non-governmental organisation as Director of Programmes, leading initiatives focused on tackling violence against women and addressing wider social inequalities.

Eve brings extensive experience in strategic leadership, policy development, governance and cross-sector partnership working to the Board.

John Riley
John Riley
Member, Finance, Audit & Risk SC

John is Property Director at Robinsons Brewery, where he leads the organisation's investment programme and oversees the long-term management, compliance and development of its property portfolio.

A Chartered Architect with more than 25 years of experience, John has a strong background in property development, design, estate management and capital project delivery. Before joining Robinsons, he worked in private practice on major residential, commercial and industrial developments across the UK.

John brings extensive expertise in property strategy, sustainable asset planning and the management of major capital projects to the Board.

Governance standard
Tier 3
We have adopted Sport England's Code for Sports Governance
How we govern

Our approach to governance

Our Board is responsible for the organisation's long-term strategic direction and provides oversight across the areas that matter most.

Board oversight
Financial planningRisk managementOrganisational performanceSafeguardingEquality, diversity & inclusion

The Board meets four times a year, with additional meetings held when required. Members also contribute through subcommittees, development activities and engagement with Trafford Leisure's stakeholders and communities.

Join the movement.

Tailor your membership by adding your family and friends. Gym, classes and swim, all under one membership.